ACTIONFIT is a name derived from the phrase “Action First,” reflecting our belief that taking swift action is more important than overthinking, both in work and in life. The name embodies our core philosophy that action drives progress.
Interestingly, in South Korea, "Action Fit" is also a well-known baby diaper brand, though unrelated to us.
Since launching its first game in 2020, ACTIONFIT has grown rapidly, surpassing 30 million cumulative downloads and 40 billion KRW in total revenue as of 2025. The company continues to expand year over year as a fast-rising player in the mobile gaming industry.
Since its founding, ACTIONFIT has collaborated with over 20 Korean game studios and has successfully launched multiple titles in global markets. The company has also proven its development capabilities through in-house successes, in addition to its strength in publishing and marketing.
In the increasingly competitive global mobile game market, we aspire to achieve even greater success by competing as a Korean publisher with Korean-made games.